Exploring Private Jet Subscription Services: Key Insights


Key Terms and Concepts
When delving into the realm of private jet subscription services, familiarizing oneself with essential terminology is crucial for navigating this complex landscape.
Definition of Key Terms
Private jet subscription services can be categorized in several ways depending on structure, costs, and the level of access they provide. Some of the key terms to understand include:
- Membership Model: This refers to the framework within which a subscription service operates. Some models include fractional ownership, jet cards, and on-demand flights.
- Block Hours: This term refers to hours purchased upfront in blocks, which allows users the flexibility to schedule flights as needed.
- Empty Leg Flights: These are flights that return to base or travel to pick up passengers without any scheduled clients. They can be a economical way for subscribers to use services.
Understanding these terms is beneficial as they lay the groundwork for making informed decisions regarding private jet travel.
Importance of Understanding Terminology
Knowledge of terminology in this area not only aids in avoiding confusion but also empowers potential users to compare options effectively. A subscriber who grasps the difference between a jet card and fractional ownership is more likely to select a service that aligns with their travel needs and budget.
Operational Framework
Private jet subscription services operate under various frameworks catered to diverse clientele.
- Fractional Ownership: This model allows individuals to own a share of a jet. They pay for storage, insurance, and maintenance based on their percentage of ownership.
- Jet Cards: Often viewed as a simpler option, jet cards let users buy a specific number of flight hours on a given aircraft type.
- On-demand Services: This option allows users to book flights as per their needs without the responsibility of ownership or memberships.
- Pros: Long-term commitment, more cost-effective for frequent flyers.
- Cons: Upfront investment, ongoing costs.
- Pros: Flexible usage, predictable costs.
- Cons: Potentially higher per-hour rates compared to ownership.
- Pros: No upfront costs, pay only when you fly.
- Cons: Costs can add up quickly during peak seasons.
Understanding these models helps in evaluating the type of service that best fits a person's lifestyle or business needs.
Strengths of Private Jet Subscription Services
Private jet subscription services offer distinct advantages that can transform air travel into a seamless experience. Among these advantages are:
- Flexibility: Many subscription models allow flexibility in travel schedules, accommodating last-minute changes without significant fees.
- Time Savings: Avoiding lengthy security lines and crowded terminals saves a considerable amount of time.
- Access to a Variety of Aircraft: Many subscriptions offer choices across multiple types of aircraft, allowing for tailored responses to varied travel needs.
"Choosing the right type of private jet service can save you both time and money in the long run."
Investment in Private Jet Subscription
Intending to invest in private jet subscriptions warrants careful consideration. Factors to think about include your travel habits, budget, and specific needs. Assessing your flying frequency and how much you are willing to invest plays a pivotal role in deciding the model that best serves you. Establishing clear metrics can aid in ensuring that the option selected aligns closely with personal or business objectives.
Prologue to Private Jet Subscription Services
In an age where convenience and personalization reign supreme, private jet subscription services have gained significant traction, especially among individuals with high-profile lifestyles. These services offer a unique blend of luxury and flexibility, appealing to those who value their time and require efficient travel solutions.
The notion of jumping on a private jet at a moment's notice is no longer a distant dream but an attainable reality for many. This article delves into the intricacies of private jet subscription services, breaking down their operational frameworks and highlighting the myriad benefits they present. Understanding these services is imperative for anyone considering elevating their travel experience, regardless of whether you are a seasoned investor in air travel or someone just curious about the industry.
Definition and Overview
Private jet subscription services can be defined as memberships that allow individuals or businesses to access a fleet of private jets without bearing the burden of complete ownership. Rather than investing in a single aircraft, subscribers pay a recurring fee that grants them the option to fly on multiple aircraft tailored to their needs. This can be particularly beneficial for those who travel frequently and wish to avoid the nuisances associated with commercial flights.
Participants in these programs typically enjoy perks such as priority boarding, more legroom, and enhanced privacy. A variety of plans cater to different travel patterns and budgets, making this a viable option for many.
Historical Context
Tracing back the origins of private jet subscription services offers a revealing perspective on how air travel has evolved. In the mid-20th century, the concept of private aviation was synonymous with the affluent elite, often seen as a luxury reserved for those who could afford to buy an entire aircraft.
However, as air travel technology progressed, a shift began to occur. The advent of fractional ownership models in the 1980s opened the door for individuals to own a fraction of an airplane, reducing the financial risks associated with outright ownership. Over time, this concept matured into what we recognize today as private jet subscription services.
This evolution has been characterized by increasing demand for adaptable travel solutions, enabling people to manage both personal and business travel more efficiently.
Understanding this historical backdrop addresses several key issues regarding why such services are relevant in today's climate. Consumers are now looking for not just the convenience of private travel but also a cost-effective solution that does not tie them down to a single asset.
"As the world becomes more interconnected, the need for accessible luxury travel is only likely to increase, making subscription services a relevant choice for many."


Types of Subscription Models
Understanding the types of subscription models is key for anyone considering private jet services. Each model presents unique advantages and addresses different travel needs. By diving into the nuances of these models, you can make an educated choice that fits your lifestyle and travel frequency. Whether you fly once a year or several times a month, comprehending these models will help you avoid pitfalls and maximize the value of your experience.
Membership-Based Services
Membership-based services offer an appealing option for frequent fliers. This model usually requires an upfront fee, followed by an annual or monthly subscription that gives a member access to a fleet of aircraft. A well-known example of this is NetJets, which provides diverse aircraft tailored to various needs, from light jets to larger group carriers.
The main allure of membership is the predictability it brings. Members know their costs in advance, making budgeting simpler. Furthermore, this model often includes perks like priority boarding and personalized service. For someone wanting a bespoke experience while flying, this subscription model shines.
However, there can be downsides. Some members find themselves locked into contracts that can penalize early exits. Always read the fine print. Not every membership is created equal, so do your homework by comparing what different companies offer.
Pay-As-You-Go Options
On the other hand, pay-as-you-go options might suit those who fly infrequently. These services charge users based on actual flight times, often without the commitment of a membership. Flexjet is an example of a service that allows customers to gain access to jets without having to commit fully to an annual contract. This can be a wise choice for someone needing spontaneous travel without the fuss of regular fees.
The flexibility is a key point here. Users can book a flight at their convenience without worrying about whether they’ve maximized their investment. Nonetheless, it can come at a cost; the per-hour rates may be higher than what a member would pay under certain conditions. Therefore, it’s vital to analyze your own flying habits before opting for this model.
Fractional Ownership vs. Subscriptions
Lastly, the choice between fractional ownership and subscription services is a significant decision. Fractional ownership involves purchasing a share of an aircraft, which may seem like an attractive option for those who want all the perks of ownership without complete liability. Companies like Wheels Up offer such arrangements, enabling owners to have access to a plane that they can use when needed while sharing costs with others.
However, this model can tie you down, making it harder to exit compared to subscriptions. With subscriptions, you often have more freedom and less headache in managing your asset. Conversely, fractional ownership can provide a more personal touch and potentially lower hourly flight rates.
In the end, it's vital to weigh the pros and cons of both methods. Identify what’s most important to you—be it flexibility, cost-efficiency, or the attachment to a specific aircraft. Your travel patterns and financial situation will largely dictate which model will suit you best.
"Choosing the appropriate subscription model isn’t just about what looks good on paper, but rather what aligns best with your travel vision and lifestyle."
Key Benefits of Subscription Services
When diving into the world of private jet subscription services, understanding the advantages they provide is key for potential users. These services present not only convenience but milestones regarding cost-effectiveness and aircraft variety. Knowing what each benefit entails ensures users can maximize their experience.
Cost Efficiency
Cost efficiency is often the first point of discussion when evaluating private jet subscription services. In a world where every penny counts, it’s crucial to compare what you get versus traditional ownership. When you buy a jet, you're not just spending on the initial purchase; the recurrent expenses can pile up like nobody's business. This includes maintenance, hangar fees, insurance, and so much more.
Conversely, subscription services allow you to escape the financial maze of jet ownership. Most of these models operate on a predictable fee structure that generally covers several costs in one package. While looking at a detailed breakdown of costs, consider the following:
- Usage-based pricing: Pay according to how much you fly. With options that let you dip in and out, this means you're primarily paying for what you use.
- Shared expenses: Various users split the costs, making it a lighter load on your wallet.
- No hidden fees: Many subscription services pride themselves on transparency; costs are generally laid out on the table, letting you know what's what.
"In the end, it's about making flying more accessible without busting your budget."
Flexibility and Convenience
The beauty of private jet subscriptions lies in their flexibility and convenience. Many of these services have you flying on your own terms. Last-minute changes? It's no problem. You can book a flight on a whim or adjust your travel plans without the usual headaches that come with conventional air travel.
Several aspects encapsulate this flexibility:
- On-demand availability: Many companies provide access to flights with only a few hours' notice, integrating perfectly into busy schedules.
- Variety of aircraft: When you can choose from a wider array of planes depending on your travel requirements, it feels almost tailor-made. If you’re flying solo, you might opt for a smaller jet; but for a family trip, a larger aircraft would be more suitable.
- Next-level customer service: The support offered varies wildly, but often, you can expect a level of service that fits the lifestyle of a jet-setting world. Having that concierge-like service available to assist with planning or addressing concerns can be a game changer.
Access to a Wider Range of Aircraft
Gone are the days when travelers were bound to one type of aircraft. Subscription services open the door to a broader fleet than standard ownership. This variety is crucial as different travel requirements demand different aircraft capabilities.
Imagine you’re looking to make a quick trip for a business meeting. You might need a light jet for just a few hours of flying. But, what if the next month you plan a family getaway? You’d want something that can accommodate three times the luggage! This flexibility allows for:
- Choosing aircraft based on need: Do you need speed? Comfort? Cargo space? Pick what meets the moment.
- Outdated planes avoided: Access to newer models means better technology, safety, and comfort without the worry of upkeep.
- Membership benefits: Some subscription services offer exclusive aircraft, which can be a perk for regular users. Imagine having the opportunity to fly a Bombardier Challenger when the mood strikes.
Taking all these benefits into account, it's apparent that private jet subscription services aren't just a trend; they serve a purpose in today’s fast-paced lifestyle. For anyone wanting the ease of air travel without the baggage—both figuratively and literally—these subscriptions might just fit the bill.
Assessing Costs and Fees
Understanding the ins and outs of costs and fees in private jet subscription services is crucial. It’s not just about crunching numbers, but rather grasping how these figures mesh with your travel objectives and financial expectations. Clear awareness of costs can shed light on the overall value of the service, ensuring that subscribers know exactly what they are signing up for without any hidden surprises.
Basic Fee Structures
When diving into private jet subscription services, first stop is typically the basic fee structures. This aspect generally covers the fundamental costs involved in maintaining your access to the service. There are often a few main structures to consider:


- Membership Fees: This is usually an upfront cost needed to join the program. The amount can vary widely depending on the tier of service chosen.
- Monthly or Annual Fees: Following the initial membership, many services charge a recurring fee. This can be a monthly or annual amount that sustains your access to the fleet.
- Prepaid Travel Credits: Some models allow for advance payment of flight credits, essentially a bulk-buy option that can lead to discounts down the line.
These fees serve to provide subscribers with a basic framework around which further costs can be evaluated. Understanding these upfront commitments can help one plan effectively for additional expenses that may appear throughout the travel process.
Variable Costs (Fuel, Handling, etc.)
After comprehending the basic structures, it's wise to turn attention to variable costs. These include:
- Fuel Costs: This is perhaps the most unpredictable aspect. Fuel prices can fluctuate, and after a certain threshold, you might find that variations in fuel costs can bite into your budget unexpectedly.
- Airport Handling Fees: Different airports have different handling charges for services like luggage handling, aircraft parking, and cleaning. This can sneak up on subscribers if they don’t do their homework on the airports they intend to use.
- Taxes and Regulatory Fees: Adherence to local regulations often comes with its own set of costs, which can vary from one region to another.
- On-Demand Services: If you require anything beyond the standard offerings—additional food services, specialized personnel, etc.—these will usually come at an extra cost.
This shifting landscape means it's advisable to keep a close eye on how these variable factors can affect the overall spending on your flying experience.
Comparing Subscription Pricing with Charter Costs
A pivotal point of assessment lies in comparing subscription pricing with traditional charter costs. Subscription services promise flexibility, but is it really cost-effective? A few dimensions to inspect include:
- Flight History: Look into how many flights you've taken or expect to take in a year. Some might find that a subscription makes sense if regular flying is required, while infrequent travelers might be better off booking charters on-demand.
- Flight Type and Duration: Depending on specifics—distance and duration—the cost for chartering vs. subscribing can shift. For instance, long-haul flights might favor a subscription due to better per-flight costs.
- Level of Service: Understand that subscription services might offer more comprehensive service packages compared to basic charter services, making sometimes feel like the pricier choice may actually offer better value overall.
Ultimately, doing a comparative analysis can prove invaluable when trying to decipher the best financial option for private air travel need.
Important Note: As with most financial commitments, due diligence is key. Take the time to break down potential costs and align them with your own travel behavior. This can save you not only money but also time and headaches down the road.
Navigating Regulations and Compliance
Navigating the regulatory landscape in the private aviation sector is crucial for anyone considering a subscription service for private jets. The emphasis on regulations ensures that safety, efficiency, and professional standards are maintained across the board. It is essential not only to understand these regulations but also to appreciate their implications for users and the providers alike.
Regulations in this context cover a range of topics including safety requirements, operational protocols, and legal compliance that govern how private jets operate. By following these regulations, both users and operators contribute to a safer flying experience and greater accountability within the industry.
FAA Regulations Overview
In the United States, the Federal Aviation Administration (FAA) oversees all civil aviation, including private jet operations. Its regulations provide a framework that governs the safety and security of air travel. Here's a closer look at some key facets of FAA regulations affecting private jet subscription services:
- Certification: All aircraft operating under subscription services must comply with stringent certification requirements. This includes ensuring that the aircraft meets safety standards and is registered correctly.
- Operational Limitations: Private jets must adhere to specific operational standards, including maintenance schedules and pilot training requirements. This helps ensure that flights are conducted in a manner that prioritizes both passenger safety and aircraft performance.
- Air Traffic Control (ATC): Compliance with ATC instructions is crucial. Subscription services must understand how to integrate flight plans effectively into existing air traffic systems to minimize disruptions.
Understanding these regulations helps potential subscribers gauge the reliability of the service providers they are considering. You wouldn’t want to board a flight where the regulations are bent; familiarity provides peace of mind.
Security and Safety Regulations
Security is as paramount as safety in the aviation industry. Private jet subscription services are not exempt from stringent security regulations, which can vary significantly depending on the location and nature of the flight. Important points to consider include:
- Pre-flight Security Checks: Passengers often undergo security checks, similar to commercial airlines. This can involve baggage screening and personal identification verification, all aimed at ensuring that every flight adheres to national security protocols.
- Crew Training: All crew members are required to undergo training that covers emergency procedures, customer interaction, and regulatory compliance. This training plays a critical role in ensuring that the crew can manage various scenarios effectively, enhancing the overall safety and security of the flight.
- Incident Reporting: Operators must comply with mandatory incident reporting protocols. This means any irregularities or safety concerns during flights must be documented and reported, fostering a culture of transparency and corrective action within the industry.
"The regulatory oversight allows both operators and users to navigate the complex aviation environment with a clearer sense of safety and compliance."
In summary, understanding both FAA regulations and the comprehensive security and safety protocols in place is vital for anyone immersing themselves in private jet subscription services. Not only does it aid in capturing an accurate picture of what to expect, but it also helps in distinguishing reputable services from those that may cut corners. The implications on user experience, cost, and trust cannot be overstated in this context.
User Experience and Satisfaction
User experience and satisfaction are not just buzzwords thrown around in the realm of private jet subscription services. Instead, they form the cornerstone of why these services exist in the first place. Imagine stepping into a scenario where you’ve spent a good chunk of change on a subscription, yet your travel experience leaves you cold. That is a surefire way to sour any relationship. When evaluating private jet subscriptions, understanding how they emphasize customer experience is crucial. After all, a happy traveler is a repeat traveler.
Case Studies and Testimonials
Real-world examples speak volumes about the impact of user experiences in private aviation. Take the case of JetSmarter. Initially met with skepticism, their innovative approach to subscription models garnered attention. Early adopters shared stories about seamless booking processes, luxurious amenities, and personal touches that made them feel valued. Customers noted how a simple phone call to their concierge led to customized flight arrangements without the usual headache of dealing with traditional airlines.
In another instance, Wheels Up received praise for their community-building initiatives, allowing members to connect with each other. Testimonials often reflect a sentiment of belonging and exclusivity—something that’s undeniably attractive when paying for a premium service. Happy fliers share their adventures on platforms like Reddit, showcasing the distinct connectivity and experiences they’ve enjoyed.
"We traveled as a group to celebrate a milestone. The service was not just about flying; it was about making memories. Everything was personalized, from catering to onboard entertainment. I knew I made the right call with this subscription." – Satisfied Customer
Whether discussing a spontaneous weekend trip or a meticulously planned business journey, such experiences underscore the importance of user satisfaction. When companies prioritize enhancing the flying experience, customers notice, and their loyalty deepens as they advocate for these services.
Common User Challenges
Though private jet subscriptions come with distinct benefits, users can sometimes find themselves trapped by challenges that diminish their overall satisfaction. One noticeable issue is the ambiguity in terms and conditions. For example, clients might feel blindsided by hidden fees tied to fuel surcharges or cancellation policies that aren't explicitly stated in promotional materials.
Another common challenge is availability. Many customers have reported frustrations when trying to book flights during peak travel seasons. Unlike commercial airlines that can easily accommodate large numbers of passengers, private flight availability can dwindle quickly. A member hoping for a last-minute trip might find themselves at odds with limited airplane options, not to mention the unpredictability of weather.
On the flip side, navigating the complexities of varying subscription types can also create confusion. For instance, while some services offer all-inclusive packages, others may have a piecemeal approach that leaves users wondering about their true costs.


Finally, there’s the matter of technology adoption. Some subscription services promise a user-friendly app for booking flights, but complaints about functionality can make or break the experience. Capturing a sense of urgency, customers might grow impatient when they encounter bugs or slow response times when trying to arrange a flight.
In summary, while private jet subscription services strive to provide high-quality experiences, potential users should approach these offerings with a critical eye. By being aware of possible pitfalls and actively seeking testimonials, one can make a more informed decision, ensuring their chosen service aligns with their travel needs.
Evaluating Subscription Services
As the world of private air travel continues to grow, understanding how to evaluate subscription services becomes paramount. This evaluation helps potential users discern which service aligns best with their travel needs, budgets, and preferences. Just as you wouldn't buy a car without knowing its features, the same thought process applies here. In this context, it becomes essential to scrutinize the offerings of various subscription models, ensuring the selected option delivers both comfort and value.
When looking at private jet subscription services, the primary concerns often revolve around value for money, quality of service, and flexibility. Each subscription service offers unique elements, and knowing what to look for can make all the difference. Notably, the benefits of evaluating subscription services range from financially wise decisions to ensuring peak satisfaction.
Criteria for Selection
Several essential criteria should be considered when selecting a private jet subscription service:
- Cost Structure: Analyze the membership fees, operational charges, and potential hidden costs. Each provider may have a different pricing strategy, making a comprehensive understanding vital.
- Aircraft Availability: Look into the range of aircraft available. Does the service offer access to a variety of models, including larger jets for long hauls and light jets for quick trips?
- Service Quality: Customer service can make or break your experience. Read reviews or ask for testimonials when weighing your options.
- Flexibility for Travel: Depending on your travel habits, flexibility might be your top priority. Check if the service accommodates changes in plans without heavy penalties.
- Safety Standards: Look for providers that prioritize safety with up-to-date certifications and operator compliance.
Evaluating these aspects provides insight into whether a service will truly fit your travel requirements.
Comparative Analysis of Leading Providers
Once the criteria have been established, a comparative analysis of leading private jet subscription providers will shed significant light on their respective strengths and weaknesses. Here are some of the key players and what they bring to the table:
- NetJets: Known for its extensive fleet and strong reputation in service quality. They provide a wide range of jet types, from light jets to super mid-size options, meeting diverse travel needs.
- Flexjet: This service boasts an impressive range of luxurious aircraft and personalized travel options. Their fractional ownership can be appealing for those looking for exclusivity.
- JetSuite: A more budget-friendly choice, JetSuite focuses on offering convenient light jet options, perfect for shorter trips.
- VistaJet: This provider differs with its unique pay-per-use model, allowing for flexibility without the hefty commitment that traditionally accompanies subscription services.
Ultimately, by comparing these providers against the established selection criteria, you can arrive at a service that meets your specific requirements and expectations. Each option has its specialties, so aligning them with your demands is crucial.
"Choosing the right private jet subscription service shouldn't feel like finding a needle in a haystack; it should be about finding the best tool for your travel needs."
In summary, evaluating private jet subscription services isn’t just a checklist — it’s a multifaceted approach that ensures travelers not only choose wisely but also feel empowered in their selection process.
Future Trends in Private Jet Services
The landscape of private jet services is shifting rapidly, influenced by factors like technological advancements, changing consumer preferences, and environmental considerations. Understanding these trends is crucial for potential subscribers seeking effective air travel solutions. As the market evolves, recognizing these dynamics will help users navigate their options and align their choices with contemporary expectations.
Technological Advancements
Technology is not just a buzzword; it’s reshaping how we think about private jet travel. From sophisticated booking systems that offer greater transparency to real-time tracking of aircraft, these innovations are making flying private feel more seamless and accessible than ever.
- Enhanced Booking Platforms: New applications allow customers to easily compare prices, availability, and aircraft options, eliminating the guesswork.
- Artificial Intelligence: AI is streamlining operations, predicting demand trends, and enabling personalized customer experiences. Investors might find it pivotal as data-driven insights become essential in decision-making.
- Sustainability Tech: From electric jets to alternative fuels, engineering advancements aim to decrease carbon footprints while retaining efficiency. Whether it’s a small step like eco-friendly onboard amenities or larger innovations in aircraft design, the push for greener options can sway a potential subscriber's choice.
"The future of private travel is not just about luxurious speed, but also responsible innovation."
These tech-forward approaches not only encourage convenience but also raise expectations for what private jet services can and should provide.
Changing Consumer Preferences
As society evolves, so do consumer expectations. The contemporary private jet user is not merely looking for luxury; there's a growing emphasis on value, experience, and sustainability.
- Experience Over Luxury: More clients desire tailored experiences rather than just opulent comfort. This includes curated trips resembling a personalized adventure to destinations.
- Value for Money: Subscribers are becoming more skeptical of conventional pricing. They demand clarity and justification for costs associated with their choices.
- Social Responsibility: There’s a noticeable shift, with many private jet users advocating for sustainable practices. Choices around flights may hinge on the environmental impact, and companies must adapt to cater to this conscientious group.
Finale
When considering private jet subscription services, it becomes apparent that a thorough understanding is not only beneficial but vital. The landscape of private air travel has evolved significantly, offering various options tailored to fit the diverse needs of today's sophisticated traveler. This article aims to shed light on the salient factors that play a crucial role when evaluating subscription services, ensuring informed choices.
Recap of Key Insights
As we've explored, the essence of private jet subscriptions encompasses flexibility, accessibility, and the aspirational nature of private air travel. Here are the key insights we’ve unpacked:
- Diverse Models: Different subscription models, including membership-based and pay-as-you-go options, cater to varied travel habits and budgets.
- Cost Analysis: A comprehensive breakdown of costs highlights the importance of understanding not just the basic fees but also the variable costs associated with these services.
- Regulatory Landscape: Navigating the pertinent rules and safety regulations emphasizes the significance of compliance for both user safety and service reliability.
- User Experience: Real-world challenges faced by users provide practical insights into the advantages and limitations of subscription services.
Emphasizing these facets can make the decision-making process easier for potential subscribers, as they navigate the sea of choices in private aviation.
Final Thoughts on Subscription Services
Ultimately, subscribing to a private jet service is more than just a transaction; it’s about the experience. Whether you jump on a plane for work, leisure, or personal commitments, the benefits of having such access are manifold. It’s about enhancing one's lifestyle while keeping in mind the essential considerations of cost and compliance.
In an era where efficiency and convenience reign supreme, private jet subscriptions pave the way for air travel that aligns with modern expectations. They present not only a mode of transport but an opportunity to redefine how we approach travel. As technology continues to evolve and consumer preferences shift, staying abreast of these trends is commendable for anyone—even the seasoned investors or financial enthusiasts.
"Knowledge is power, but in the world of private aviation, informed choices are what truly elevate the experience."
In closing, embracing the advantages of these services could very well be the key to unlocking a new standard of air travel. For individuals serious about optimizing their journey, keeping a close eye on trends and options makes all the difference.
Navigating through private jet subscriptions may seem daunting at first, but arming oneself with the right knowledge opens pathways that go beyond mere travel. It speaks to creating quality experiences and building a narrative around air travel that resonates with one’s lifestyle.